M&M’s Charge_IN Revolution: 1,000 Ultrafast Highway Chargers by 2027

Mahindra & Mahindra (M&M) unveiled Charge_IN on November 25, 2025, launching two 180 kW ultra-fast stations in Hoskote (NH75, Bengaluru-Chennai) and Murthal (NH44, near Delhi), each with dual-gun chargers serving four EVs simultaneously. The network targets 250 stations delivering over 1,000 charging points by 2027 along major highways, co-located with restaurants and cafes for convenient stops. Brand-agnostic and accessible via the Charge_IN app, Me4U (linking 34,000+ points), Google Maps, and aggregators, it charges M&M’s INGLO eSUVs like XEV 9e and BE 6 from 20-80% in 20 minutes.​

EV Sales Surge Demands Backbone Infra

India’s electric car sales rocketed 105% YoY to 119,332 units April-October 2025 (FY26), surpassing full FY25’s 117,072 and doubling H1 FY26 to 91,076 units. Total EVs registered exceed 6.44 million, with Q2 2025 sales at 530,386 units (34% YoY growth) and two-wheelers leading at nearly 1 million in FY24 per Statista. M&M grabbed 21.5% e-car share (25,677 units Apr-Oct), behind Tata’s 37.7% (45,025), but ultrafast chargers (150 kW+) lag under 500 nationwide, crippling highway trips.​

Network Blueprint: Power, Scale, Accessibility

  • Power Specs: 180 kW dual-gun chargers per station; 20-minute 20-80% boosts for eSUVs.​
  • Coverage: 248 more sites on high-traffic NH44, NH75, and corridors handling 90% intercity flow.​
  • Expansion Pace: Two live now, plus Anantapur dealership site; full 1,000 points by 2027.​
  • User Access: All EVs welcome; app-based discovery, payments, reservations via Me4U/Charge_IN.​

This aligns with government EV infra priorities, positioning M&M as an ecosystem builder amid Rs 70,000 crore investments.​

Highway Chargers: Game-Changer for Mass Adoption

Charge_IN eliminates the top EV barrier as passenger vehicle penetration climbs from 2.1% to 4.6% YoY, targeting 15-25% by 2030. Maharashtra leads with 20,098 e-cars, but sparse highways slow national momentum; these stops mimic petrol halts, fueling long-haul confidence. M&M’s 512% e-car growth and top-three dominance (88% with Tata/JSW MG) amplify impact, driving India’s 1.96 million FY25 EVs toward mainstream roads.

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